Free Website Audit – Practical Guide
A website audit is like a health check for your online presence. You find out what works, what doesn't, and what needs improvement.
The good news? You can do a basic audit yourself using free tools. Here's how.
⸻
Why Do a Website Audit?
Regular checkups help you:
- ●Identify issues before they affect users
- ●Improve search engine positions
- ●Increase conversion rates
- ●Ensure security and trust
⸻
1Speed Check
Slow website = lost customers. Test with:
Google PageSpeed Insights (free) • Enter your URL • Get a score for mobile and desktop • Receive specific recommendations for improvement
Key metrics: • Largest Contentful Paint (LCP) – Should be under 2.5 seconds • First Input Delay (FID) – Should be under 100ms • Cumulative Layout Shift (CLS) – Should be under 0.1
Common issues: • Unoptimized images • Too much JavaScript • Slow server response • Missing browser caching
⸻
2Mobile Friendliness
Over 60% of traffic comes from mobile devices. Test with:
Google Mobile-Friendly Test • Is text readable without zooming? • Are buttons large enough to tap? • Does content fit on the screen?
Things to check: • Responsive design across devices • Touch-friendly navigation • Readable font sizes • Accessible buttons and links
⸻
3SEO Check
Make sure search engines can find and understand your site:
Free SEO tools: • Google Search Console – Indexing and crawling status • Ubersuggest
Key elements to check: • Title tags and meta descriptions on all pages • H1-H6 heading structure • Alt text for all images • Internal linking between pages • XML sitemap • Robots.txt file
⸻
4Security Check
Trust is everything online. Check:
SSL Certificate • Does URL start with https://? • Is the padlock icon visible? • Is the certificate valid?
Other security elements: • Updated CMS and plugins • Strong passwords • Regular backups • Firewall protection
⸻
5Accessibility Check
Make your site usable for everyone:
WAVE Web Accessibility Evaluator (free) • Color contrast • Alt text for images • Form labels • Keyboard navigation
Key accessibility elements: • Sufficient color contrast • Descriptive link text • Logical heading structure • Keyboard-accessible navigation
⸻
6Content Audit
Review your content for:
- ●Outdated information
- ●Broken links (use Dead Link Checker)
- ●Duplicate content
- ●Missing calls to action
- ●Grammar and spelling errors
⸻
Creating Your Audit Report
Document your findings:
1List all issues found 2. Prioritize by impact and effort 3. Create an action plan 4. Set deadlines for fixes 5. Schedule regular follow-up audits
⸻
When to Call a Professional
A DIY audit is great for basics, but consider professional help for:
- ●Complex technical issues
- ●Complete website redesign
- ●Competitive SEO strategy
- ●Security vulnerabilities
At aiwebs.cz we offer comprehensive website audits with detailed reports and actionable recommendations.
The result is a clear document showing what works, what doesn't, and exactly what should be done to make your website perform at its best.
Interested in this article?
Contact us and we'll help you create your website.