Free Website Audit – Practical Guide
A website audit is like a health check for your online presence. You find out what works, what doesn't, and what needs improvement.
The good news? You can do a basic audit yourself using free tools. Here's how.
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Why Do a Website Audit?
Regular checkups help you:
- ●Identify issues before they affect users
- ●Improve search engine positions
- ●Increase conversion rates
- ●Ensure security and trust
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1Speed Check
Slow website = lost customers. Test with:
Google PageSpeed Insights (free) • Enter your URL • Get a score for mobile and desktop • Receive specific recommendations for improvement
Key metrics: • Largest Contentful Paint (LCP) – Should be under 2.5 seconds • First Input Delay (FID) – Should be under 100ms • Cumulative Layout Shift (CLS) – Should be under 0.1
Common issues: • Unoptimized images • Too much JavaScript • Slow server response • Missing browser caching
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2Mobile Friendliness
Over 60% of traffic comes from mobile devices. Test with:
Google Mobile-Friendly Test • Is text readable without zooming? • Are buttons large enough to tap? • Does content fit on the screen?
Things to check: • Responsive design across devices • Touch-friendly navigation • Readable font sizes • Accessible buttons and links
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3SEO Check
Make sure search engines can find and understand your site:
Free SEO tools: • Google Search Console – Indexing and crawling status • Ubersuggest
Key elements to check: • Title tags and meta descriptions on all pages • H1-H6 heading structure • Alt text for all images • Internal linking between pages • XML sitemap • Robots.txt file
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4Security Check
Trust is everything online. Check:
SSL Certificate • Does URL start with https://? • Is the padlock icon visible? • Is the certificate valid?
Other security elements: • Updated CMS and plugins • Strong passwords • Regular backups • Firewall protection
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5Accessibility Check
Make your site usable for everyone:
WAVE Web Accessibility Evaluator (free) • Color contrast • Alt text for images • Form labels • Keyboard navigation
Key accessibility elements: • Sufficient color contrast • Descriptive link text • Logical heading structure • Keyboard-accessible navigation
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6Content Audit
Review your content for:
- ●Outdated information
- ●Broken links (use Dead Link Checker)
- ●Duplicate content
- ●Missing calls to action
- ●Grammar and spelling errors
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Creating Your Audit Report
Document your findings:
1List all issues found 2. Prioritize by impact and effort 3. Create an action plan 4. Set deadlines for fixes 5. Schedule regular follow-up audits
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When to Call a Professional
A DIY audit is great for basics, but consider professional help for:
- ●Complex technical issues
- ●Complete website redesign
- ●Competitive SEO strategy
- ●Security vulnerabilities
At aiwebs.cz we offer comprehensive website audits with detailed reports and actionable recommendations.
The result is a clear document showing what works, what doesn't, and exactly what should be done to make your website perform at its best.
Frequently asked questions
How do you do a free website audit?
What does a website audit check?
Which free tools should you use for a website audit?
When is a free website audit not enough?
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