Why Don't Most Company Websites Generate Customers? They're Missing a Sales Page
Your website looks great. Modern design, professional photos, all the company information... But leads aren't coming in. Sound familiar?
The problem isn't your website's appearance. It's its purpose.
⸻
Presentation Website vs. Sales Website
Most business websites are presentation websites:
Presentation website tells: • Who you are • What services you offer • Your history and values • Contact information
Sales website converts: • Addresses specific problems • Shows clear benefits • Guides to action • Removes obstacles • Creates urgency
Both have their place, but if you want leads, you need sales pages.
⸻
Why Presentation Websites Don't Generate Leads
The harsh reality:
- ●Too much information – Overwhelms visitors
- ●No clear CTA – Visitors don't know what to do
- ●Focuses on you – Not on customer problems
- ●No urgency – No reason to act now
- ●Weak offer – Nothing compelling to respond to
Visitors browse, maybe read a bit, then leave. Forever.
⸻
What Makes a Sales Page Work
Key elements of high-converting sales pages:
1Clear headline • Addresses a specific problem • Promises a benefit • Grabs attention immediately
2Problem agitation • Show you understand their pain • Make them feel understood • Create emotional connection
3Solution presentation • Your offer as the answer • Benefits (not just features) • Proof it works (testimonials, case studies)
4Clear call to action • One specific action • Easy to complete • Visible and compelling
5Trust elements • Testimonials • Guarantees • Social proof • Credentials
6Urgency/scarcity • Limited time offers • Limited availability • Reason to act now
⸻
The Landing Page Formula
A effective landing page structure:
Above the fold: • Headline with main benefit • Sub-headline with clarification • Hero image or video • Primary CTA button
Problem section: • Describe their current situation • Pain points and frustrations • Cost of not solving
Solution section: • Your offer introduced • Key benefits highlighted • How it works
Proof section: • Customer testimonials • Case studies • Statistics and results • Trust badges
Offer section: • Clear pricing (if applicable) • What's included • Bonuses (if any) • Guarantee
CTA section: • Repeat the offer • Clear button • Handle last objections
⸻
When You Need Both
The ideal setup:
Presentation website for: • Brand awareness • Company credibility • SEO and organic traffic • Complete company information • Customer education
Sales pages for: • Specific campaigns • Lead generation • Product launches • Service promotions • Paid advertising destinations
They work together, not as alternatives.
⸻
How to Add Sales Power to Your Website
Quick improvements:
- ●Add a clear CTA to your homepage
- ●Create dedicated landing pages for key services
- ●Include testimonials throughout
- ●Make contact forms simpler
- ●Add urgency where appropriate
- ●Focus on benefits, not just features
⸻
Examples of Sales Page Usage
Use sales pages for:
- ●Google Ads campaigns
- ●Facebook/Instagram ads
- ●Email marketing promotions
- ●Limited-time offers
- ●New product/service launches
- ●Event registrations
- ●Free consultation offers
⸻
Ready to Start Generating Leads?
If you need help creating landing pages to maximize leads, modernizing your website, or setting up campaigns for lead generation, I'm happy to help – just say the word.